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Summary
This week Daniel is joined by Kimmy Snow, lead stylist at ShowLabs, the Denver-based commercial product studio. In this episode, we discuss the daunting task of creating a style guide for a brand or retailer. In e-comm product photography, the style guide is standard and a critical part of doing production photography at scale, but as Daniel learned during a recent presentation to product photography students at Art Center, it can be a challenging thing to understand and build in a way that works for all parties involved.